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Methodology

Quality data comes from using sound methodologies and tested procedures and practices.

For each project and each client, PDS works to understand the client's sample and questionnaire designs, as these impact the data collection process. To meet the client's needs precisely, PDS maps out the project specifications and assumptions, including sample sizes, call back designs, question rotation plans and the timing of sample release. Making certain that PDS understands the project design before the first call is made is central to delivering a quality product that meets the client's expectations.

PDS has the skills and flexibility to execute a variety of sample, questionnaire and research methodologies, depending on the project objectives, sample make-up and budget.